09/10/2026

FPDA Webinar Series: Everyone's in Sales - Building a Sales Culture That Wins From the Inside Out with Todd Cohen

September 10. 2026

Revenue is not a department — it's a decision every person in your organization makes every single day. Yet most companies hand that responsibility to a handful of people with a quota, and wonder why growth stalls.

Todd Cohen — Certified Speaking Professional, five-time author, and creator of the Everyone's in Sales™ framework — makes one thing clear: sales culture isn't built in the sales department. It's built in every conversation, every handoff, every moment of truth. Culture doesn't close deals by accident — it closes them by design.

When everyone owns the sale, no one loses the client.